Services

Content Creation

Content creation is more than a half-decent photo and some words you threw together on a whim. The truth is: your competition is on social media and they are winning sales because of it. So, let’s get you there too. 

Social media is a POWERHOUSE. With free platforms like Facebook, Instagram, and LinkedIn, you finally have the opportunity to brand yourself, build relationships with customers and tell a story that will finally intrigue an audience. 

The downside to social media: it’s competitive! Everybody and their dog are on social media (actually though, their dogs are literally on social media). Which means you have to go in with a goal, a strong voice, and content that will engage your readers

Depending on the nature of your industry, I’ll recommend different social media platforms for you to begin with. Ultimately, I don’t think many people will engage with a law firm on Instagram. However, there is a space and a tactic in the digital space that you WILL excel in – with my help, of course. 

Blogging

Blogging is often overlooked by business owners. However, it is an extremely beneficial resource that has the potential to position you as a thought-leader in your industry. It creates rapport with your customers, helps your SEO rating on Google, and is FUN! 

If you’re trying to take your company to the next level (in life and on Google), then blogging is the way to do it. Blogging will help drive traffic to your website while building stronger relationships with your clientele. Whether you’re an e-Commerce business, service-based company or anything in between, I’m with Nike on this one: JUST DO IT. 

I like to think of myself as a chameleon when it comes to blogging for different industries. I research your company and competition, so I can nail your brand voice and drive home your central idea. 

Website Copywriting

Your website should balance three goals: (1) be informative, (2) capture the reader’s attention, and (3) provoke action. The cold, hard truth is: If you don’t accomplish these three tasks, then people will drop off and stop reading.

I whole-heartedly believe that your copywriter should be two things: knowledgeable and passionate. Before I begin writing content for your website, I will hit the drawing board and collect as much information as I can. This will not only educate me, but it will AMP ME UP to write for you. 

With copywriting, it’s important that the voice of your website matches your branding. Are you a hip fashion brand that wants to attract millennials? Let’s keep it light (I’m up to date with the slang)! Are you a dentist office? Let’s keep your content professional, yet relatable. 

Website copywriting can assist in enhancing your SEO score. I will choose certain wording to help you rank higher when people search your industry online. All the work I do will be strategic and engaging so you can see optimal results.

Influencer Consultation

Influencers have become a prime sales tactic for fashion and beauty brands. The competition is fierce and popular influencers have FULL P.O. boxes. Therefore, it can be a difficult (and expensive) market to break into. 

However, with charismatic pitches, detailed tactics and proper targeting, you can see a significant ROI when working with influencers. 

I will thoroughly research your business and recommend influencers that I feel align with your branding and goals. I will provide you with customized pitches and influencer marketing plans. 

Article Writing

ALL written words are my jam. Like, live-for, die-for, breathe-for type passion. I love writing and I’m GOOD at it (cue modesty here).

But, if you ask me, “hey, Celina, what is your favourite thing to write?” 

Articles. Always and forever, articles. 

If you are a magazine, online blog or publication and you’re looking for an article writer, then I’m your girl. All you need to do is give me a topic, and I will drive it home. 

I begin my article writing with LOTS of research (especially when my article is opinion-based). I believe that the best tactic for article writing is to understand all facets of a topic. When I’m passionate and informed, I am able to drive home a strong point.

So, if you want a hard-hitting article about a serious topic (ex. Addiction), or a light-and-airy article about date ideas, then head to my contact page here.